As the Manager, Key Accounts, Large Format & Food Service, you will be responsible for developing KDP’S Carbonated Soft Drink (Dr Pepper, Crush, Schweppes) Case sales volume Market share and instore execution in the Large Format Retail Grocery, Drug and Fountain Food Service Channels. Acting as the Channel lead on strategy and execution for the Pepsi Affiliated Sales Organization (PASO) portfolio working with PBC Sales Strategy leads, Key Account teams and PBC Field Sales leaders to ensure flawless execution of PASOs AOP and Retailer Channel plans.
RESPONSIBILITIES
CORE RESPONSIBILITY
- Acts as the conduit to the PBC Sales team and leads PASO Sales development and sell in of AOP/Brand Plans for Large Format, Drug & Fountain Food Service Channels
- Develops, sells-in and gains alignment on PASO Channel plans, ensuring the portfolio is fully developed within the trade. Manages and leads PASO execution of Sales strategy with PBC stakeholders
- Develops the required insights and analytics from Nielsen, Case Sales, Customer and or Consumer insights to develop and lead the Channel Strategy and Bottler sell in process,
- Develops Business reviews, and forward planning by each Customer Group. Monitors Weekly Feature cycle, provides insights to influence PBC planning.
- Executes PASO Retail Features by Key Customer based on annual Guardrails, to ensure year over year activity is cycled and ideally increased based on P&L guidelines
- Works with a cross functional team internally to analyze and to influence the PBC Sales Strategy and maximizing KDP Sales opportunities within the channel
- Conduct internal monthly business reviews and case sales forecasting cycles
- Attend weekly PBC Food Service cross function alignment meetings
- Attend bi-weekly KDP internal Innovation meetings
FIELD SALES
- Acts as the conduit nationally to PBC Sales Operations leadership team and regional Market Directors, Unit Sales Managers, USMs, and Branch Managers.
- Develops KDP Market Reviews to Identify key volume growth opportunities by Brand, Package, Region and Customer for National and Region Quarterly market visits within priority markets.
- Conducts formal trade reviews with Key contacts, to assess retail execution, identify opportunities and take action to help exceed stated business objectives;
- Fully understands and penetrates all levels and functions within the Field Sales organization, maintaining frequent contact with key personnel.
BUDGET MANAGEMENT
- Manages Tactical budget within ROI guidelines;
- Manages and process all Large format and Food Service invoices with supported claims;
Education &Experience:
- Trained Sales professional: with +5yrs of Key account Sales experience, within Beverages and / or package goods sales experience, and or Broker Management required
- National Account Sales and Category Management background and experience preferred.
- Food service sales considered an asset
Skills & Capabilities :
- Sales professional, relationship building/influence selling
- Strong skill set with, excel, Nielsen, Sales analytics, PowerPoint, Outlook and other software applications
- Proficient Computer skills
- Under 30% Travel required from time to time.
Keurig Dr Pepper Canada is a leading multi-national beverage company, with offices all over the world and across Canada. From coast to coast, Keurig Dr Pepper Canada offers a beverage for everyone, for every occasion and for all Canadians. Because of the global and national scope of the role we are recruiting for above, as well as the cross functional needs required of this role, we have determined that French & English language (written and spoken) are required. We have further evaluated that the English knowledge already required from other employees is insufficient for the performance of the duties requiring the knowledge of English and that the number of positions for which we require such knowledge is the smallest possible to ensure the effective accomplishment of our mission.