The National Account Executive (NAE) will be responsible for sales of Keurig Dr Pepper’s (KDP’s) Full Portfolio of Delivered Products (DSD, Hot and Cold)@ Giant Eagle, and Warehouse Direct only, at Weis Markets. The NAE will serve as a key member of the sales team who contributes to the strategic direction of the customer relationship. This role contributes to volume, profit, and share growth by driving distribution and availability across key KDP brands, and by developing and executing a net sales and margin strategy at retail across the KDP Portfolio platforms.
The ideal candidate will bring five or more years of Consumer Packaged Goods (CPG) sales experience, calling on headquarter category buyers for a super-regional or national chain account or Operational VP’s and their Regional Business Leaders. They will have experience building a strategic annual operating plan (AOP), as well as demonstrated use of syndicated data in a solution-selling environment. Knowledge of the Grocery Channel and specifically Giant Eagle and Weis Markets, would be considered a plus, as would a background in both DSD & Warehouse Delivered product sales. Additionally, this position will partner with Broker Retail Execution teams to drive WD Hot & Cold sales.
This individual must proactively partner with internal KDP resources that influence and help drive execution of the strategic plan, and assist with budget management to maximize results and return on investment.
This is remote position and the ideal candidate can be based in Pittsburgh, PA and Cleveland, OH
Responsibilities
- Cultivate and maintain effective business relationships with Giant Eagle & Weis Market’s buyers, and operational teams, as well as key stakeholders such as KDP Operations, Demand Planning, RGM, Commercial, Category Management, various Routes to Market, and the KDP leadership team.
- Develop short and long term joint business plans (JBP) for all accounts listed,by engaging multi-functional internal support teams including; Revenue Growth Management, Shopper Marketing, Shopper Insights, Finance, Category Management and the Distributor Systems to plan, align, sell and execute the plan in accordance with account needs and KDP plan.
- Manage promotional processes from the planning stage, to development, to execution, ensuring all retailer timelines are met, deliverables are executed, and communication is timely to internal parties and the retailer.
- Manage promotional plans within assigned trade budgets to optimize net sales and margin
- Optimize the Digital Shelf to facilitate brand building and profitable volume growth, linking the digital shelf D&A with the B&M POG’s.
- Sell/communicate key initiatives to Owner Group decision makers, ensuring alignment and execution of internal strategies and the JBP.
- Utilize internal, syndicated and point of sale (POS) data to identify opportunities and adjust plans to meet and exceed annual goals and objectives
- Ability and alignment to work cross functionally across all facets of the business to derive best in class selling to the aforementioned set of accounts.