Hybrid Work Structure, Ideally Based in New York, Washington DC or Los Angeles
About Burson
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.
Burson operates under WPP (NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
The Role
Burson has an immediate opening for a seasoned Account Supervisor, Consumer & Brand with a specialty in brand sports experience, media relations and media hosting to join our Consumer & Brand Sector. This is a terrific opportunity on a very popular and exciting global sportswear brand. If you enjoy a wide variety of sports and are a media relations guru, with deep sports and culture contacts, please read on to see if this is the role for you.
The Account Supervisor will support a variety of projects and interact daily with client teams and Burson account staff, as well as collaborate with various Burson practices. Core focus will include working with account teams on both day-to-day and longer-lead client projects. You will play a part in strategic planning, implementation of campaigns and be a strong liaison with media to produce a steady beat of coverage, and lead projects specifically within US Sports. Media hosting is a major part of what we do, so you must have experience and understand what makes press trips work and generate coverage, and ideally have experience managing these trips on your own.
This role may also come with some work on issues and crisis management. You must be capable of providing unique insights and problem-solving guidance while working closely with your team to develop and execute campaigns. You must be able to manage people and effectively maintain best in class client service.
This role requires an individual who is proactive, capable of blending trends and culture into meaningful PR strategies, understands the media landscape - specifically in sports and culture - and what editors / reporters need today, passion for a variety of sports, willing to dream-up fresh ideas to marry client campaigns with what is happening across digital culture. A special plus if you also have issues and crisis communications experience.
The Work
- An expert in sports and knowledgeable in culture and streetwear. The role will be a lead across all US Sports
- Establish strong client relationships and impactful relationships with key media in sports and culture
- Maintain a constant pulse on what's happening across all of sports, with a talent for identifying the next rising athlete or team
- Understand the evolving media landscape, looking to digital channels (e.g., TikTok, Instagram) to round out PR strategies beyond traditional .com and broadcast for social-first coverage
- Craft thoughtful points of view and recommendations based on a broad understanding of consumer behavior, media relations and industry landscapes.
- Develop client messaging and compelling brand narratives to share across channels
- Development of brand statements when issues arise. Working closely with the global team to align on issues and crisis protocol and management
- Consult on earned media strategies, media lists, organizational partnerships, editorial calendars, conferences, and awards
- Management of project budgets alongside an understanding of agency financial processes
- Act as day-to-day client-facing lead, leading meetings and possessing excellent presentation skills
- Managing, maintaining and growing media relationships. You will be expected to pitch and secure coverage as well as attend and lead press trips
- Responsible for leading/staffing press trips, client events and meetings, sometimes by yourself (there will travel once per month for this client)
- Developing written materials, including reports, press releases, presentations, analyses, coverage recaps, and general client correspondence
- Provide mentorship and guidance to junior staff
Experience That Contributes To Success
- 4-6 years of public relations experience; experience in sports, culture and consumer. Note: this role is more than just straight-forward sports - it must combine sport with equality, inclusions and the beat of culture.
- Strong consumer brand background and experience leading consumer campaigns for complex, global organizations.
- Experience working on campaigns designed for Gen Z and diverse communities and consumers
- Strong written and verbal communications skills across a range of mediums (social media, long-form content, media materials/press releases, presentations, messaging etc.)
- Experience managing projects from end-to-end, being solution oriented and always keeping in mind client goals
- Ability to act quickly under pressure during issues and crisis management moments. This role may oversee issues & crisis on behalf of the brand
- Preferred experience working on communications for a Fortune 100 and/or CPG company
- Experienced with Cision, Microsoft suite of tools, MuckRack, Brandwatch and Google Workspace (a plus).
- Experience effectively managing multiple workstreams and client budgets.
- Hybrid work structure, ideally based in NYC, DC or LA
- Active listener who builds strong partnerships and confidently offers counsel
- Strategic thinker who understands our clients' business and communications challenges and develops smart, insight-driven strategies
- Creative idea generator who brings a fresh perspective to our clients and develops ideas that challenge conventions
- Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups
Burson Perks
- Hybrid work environment that offers the flexibility and balance of working from home and going into the office
- Career growth opportunities through continued education, training & development courses, and BCW's Career Pathing program
- Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at Burson and the outside community and accelerate their careers.
- Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year's Day.
- 12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care
- Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counselling for mental health.
- 401K Savings and Investment Plans
- Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
- WPP Employee Discount Program based on client roster
- More information on benefits can be found Here.
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.
For more information, visit www.bursonglobal.com.
When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Recruitment Privacy Notice https://www.bursonglobal.com/p/recruitment-privacy-notice
California Recruitment Privacy Notice https://www.bursonglobal.com/p/california-recruitment-privacy-notice
The base salary for this position at the time of this posting may range from $50,000 to $105,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
