The National Account Executive will lead the planning and execution for Keurig Dr Pepper’s Warehouse Direct (WD) portfolio and support the broader Cold Beverage WD business to achieve our annual joint business plan at Walmart.
The ideal candidate possesses three or more years of CPG experience calling on category buyers for a national chain account. They should have experience leading a broader commercial team to design the building blocks required for attaining the Annual Operating Plan, interpret syndicated data to uncover new business opportunities and a track record of selling in win-win solutions to the customer. The ability to demonstrate these skills at Walmart would be considered a plus.
This person will report to Director of Sales, Warehouse Direct for Walmart.
Location and Travel:
The role is based in Bentonville, AR, with 15% travel (depends on business needs).
Portfolio of Brands (Juice, Sauce, Mixers):
- Mott’s
- Hawaiian Punch
- Yoo-Hoo
- Clamato
- ReaLemon/ReaLime
- Mr. & Mrs T’s
- Rose’s
Responsibilities:
- In partnership with our commercial organization, craft strategic growth plans for the WD Cold Beverage business and support the planning process within the Warehouse Direct business at Walmart. Our key Cross-Functional Partners within the commercial organization include:
- Revenue Growth Management
- Category Management
- Omni-Marketing
- Supply Chain
- Finance
- Commercial Strategy
- Day to day leader and principle point of contact for WD category performance across Topline sales, distribution priorities, and share growth at Walmart.
- Develop & manage promotional plans & trade spend strategies of that desk (trade spend analysis, price pack plan modeling, and promotional strategy implementation).
- Lead all customer negotiations with consideration given to Keurig Dr Pepper and customer’s key priorities.
- Represent the team in internal and external quarterly, semi-annual, and annual planning meetings, utilizing the network of business professionals supporting this desk (e.g. quarterly bottler/system network updates, semi-annual planning meetings, monthly forecasting, Quarterly Business Reviews (QBR’s) and Joint Business Planning (JBP’s), and brand planning meetings annually).
- Utilize internal, syndicated and POS data to proactively identify gaps to AOP, develop and monitor corrective action plans and report results.
