Playwire Media is a full-service digital innovation partner specializing in online advertising and proprietary technologies to elevate publishing brands. As we continue to experience rapid growth, we are looking for a Senior Account Executive. This role will be a pivotal force in driving advertising revenue growth, with a primary focus on growing revenue for our publishers. You'll achieve this by farming existing accounts, identifying new business opportunities, and expanding partnership reach within your territory.
Your expertise in the gaming vertical will be essential as you master our publisher ecosystem, products, and packages, ensuring you can deliver high-impact solutions in both Direct IO and programmatic advertising. Leveraging this experience, you’ll work closely with our advertising partners to understand their needs and objectives, developing and presenting tailored media programs that align with our commercial strategy.
In this role, you will collaborate with the sales team and leadership, representing Playwire to clients and agencies as a trusted advisor, committed to delivering exceptional results.
Must live in the NYC area.
Essential Functions:
- Drive revenue for our publishers by farming existing accounts, identifying new business opportunities, and expanding the reach within the gaming vertical
- Diligently tracks and manages advertiser deal pipeline via CRM in order to accurately measure and forecast all developing opportunities
- Initiates and develops new relationships with key clients and agencies in NYC.
- Executes strategies for growth, including hunting for new opportunities as well as building upon established relationships
- Secures strategic level relationships with senior client contacts within the account list or territory region.
- Leads discussions on upfronts, intents to spend, strategic revenue partnerships coming in with the accounts, holding companies and clients directly.
- Acts as a consultant to their clients and communications best practices accordingly
- Adheres to a threshold of meetings and emails each week in order to stay in front of key partners.
- Oversees individual marketing collateral, proposal and media plan development to ensure organizational compliance; collaborates with Account Managers to ensure alignment
- Stay informed on industry trends, competitor activities, and market developments, particularly within the gaming vertical, to inform sales strategies and maintain a competitive edge.
- Performs other duties as assigned by management
Qualifications:
- 3+ years of digital media sales experience; or equivalent combination of education and experience
- Proven track record of exceeding individual quota
- Displays a passionate, pro-positive, and problem-solving attitude
- Deep knowledge of digital media and programmatic advertising trends
- Strong communication and interpersonal skills
- Experience working with top digital media planning/buying agencies in the respective region
- Overwhelming desire to win, and to continually improve your personal and professional skills
- Understanding of the programmatic, RTB, platform, automation eco-system
- Demonstrates an ability to think creatively, sell strategically, and communicate efficiently internally and externally
- Has strong presentation skills and can manage mid-level agency meetings with independence
